Jack Buckingham is a 16-year-old who prefers a more private social presence;  as he has seen the damage it can cause. Son of marketing expert Jane Buckingham and author Marcus Buckingham, and brother of Positively Social co-founder Lilia Buckingham, Jack’s focus is on being an athlete and a volunteer; and helping other young people - especially boys - know that even though the pressure is strong, you need to make sure you are presenting yourself the right way on social media.